Amazon invites you to step “Inside the Dream” with a new documentary series that dives into the roots of how luxury perfume is made. Director Matthieu Menu aims to showcase the creative journey and composition of fragrance production.

From start to finish, the documentary covers the long-term adventure that is the creation of a great perfume. It features not only the fragrance creator, but the many individuals who are essential to the process of fragrance production. When approaching the legend that is the iconic ‘J’adore’ fragrance, on the occasion of Francis Kurkdjian’s first offering as Dior Perfume’s new Creation Director, the documentary follows the creation of new ‘L’Or de J’adore’ scent which debuted this September.

“The aim of this film was to reproduce a creative journey while capturing true sincerity. The doubts of the fragrance creator are revealed, as is his exacting, complex quest, and the myriad women and men who make the existence of such a perfume possible. We had to reproduce a certain type of creative solitude, paired with impressive synergetic group work that is indispensable.”

Matthieu Menu

The new series will feature an up close and personal look into the heart of the creative journey of the newly launched fragrance. Menu tells the story of the characterization and embodiment of a scent’s nature, utilizing everything from images to music to interviews, to shed light on the backstory of perfume, spotlighting how the ‘L’Or de J’adore’ perfume’s creation and production was crafted by a multitude of people, carrying the mutual motivation of a shared quest for beauty.