The Maison gathers a dynamic lineup of talent from film, music, and fashion. Front and center is Jenna Ortega, who joins global ambassadors Jisoo and Anya Taylor-Joy, along with models Akon and Nikita.

Shot by photographer Drew Vickers and directed by creative duo Les Torso, the visuals capture the energy of transformation as it happens—intimate, instinctive, and real. “Incredible synergy happens when people just get to be themselves,” says Peter Philips, Creative and Image Director for Dior Makeup. “Each of them played with the products in their own way—different styles, different energies, but a perfect cohesion. That’s the spirit of Backstage.”

Courtesy of Dior

The campaign also highlights the latest innovations: Rosy Glow Stick the first dewy blush stick, infused with cherry oil for hydration and glow. The formula reacts to the skin’s pH to create a personalized flush, ranging from cool pink to warm coral, and melts seamlessly onto the skin. It’s designed to glide on with fingers or a brush for buildable color and a luminous finish.

Complementing it is the new Dior Addict Lip Glow Butter, a tinted balm that mixes shine, care, and color. With a buttery texture enriched with peptides and ceramides, it smooths and plumps the lips while delivering an ultra-glossy finish. The product doubles as a nighttime lip mask and comes in five shades.

So, are you ready to glow-up?

Courtesy of Dior