Imagine yourself poolside, dipping your toes into the cool water, looking up at the Beverly Hills blue skies and swaying palm trees. As you look over to your Toile de Jouy-covered cabana, you wonder if you will leave your vacation with a Christian Dior surfboard in tow.
Dior announced the pink takeover of the iconic Beverly Hills Hotel in celebration of Maria Grazia Chiuri’s summer capsule collection, Dioriviera. With Dior’s iconic pattern, Toile de Jouy wrapped all over cabanas, lounge chairs, and umbrellas, the pop-up invites you to relax in the “ultimate Dior hangout haven”.
The Le Jardin Des Rêves Dior Spa Cabanas offers a poolside sanctuary that can be reserved by guests at the $1,500-a-night hotel. Inside the cabanas, wickered lounge chairs and a hanging chair beckon for guests to unwind and experience some of Dior’s beachy products, including the Dioriviera perfumes. In the privacy of the cabanas, the back room allows the cabana patrons to indulge in face and body treatments, leaving them feeling utterly pampered.
Parallel to the cabanas and pool, the surf-inspired cabins house the pop-up boutique showcasing the Dioriviera collection. Drawing inspiration from the Mediterranean, the boutique’s interior has been molded to reflect a sandcastle. With sand sculptures of giraffes, lions, trees, and, of course, purses, the boutique fills the patrons with a child-like wonder and an adult-like price tag.
Although the Diorivera leaves “promises of an endless summer”, all good things must come to an end. The Christian Dior pop-up is now open at The Beverly Hills Hotel through September 4th, 2023.