Dior’s 30 Montaigne Flagship Re-Opens Its Doors In Paris

Dior’s Paris flagship location makes a grand re-entrance with new features at 30 Montaigne after closing for renovations.

  • Author: Natalia Finnis-Smart
  • IMAGES COURTESY OF DIOR, ADRIEN DIRAND, AND KRISTEN PELOU. COVER IMAGE COURTESY OF ADRIEN DIRAND

 

Dior's Paris flagship at 30 Avenue Montaigne courtesy of Adrien Dirand
Dior’s Paris flagship at 30 Avenue Montaigne courtesy of Adrien Dirand

Two years after undergoing renovation, Dior has re-opened their Paris flagship boutique located at 30 Avenue Montaigne. The boutique, which first opened its doors in 1946 has housed the luxury fashion house’s collections for seventy-five years. The updated location now spans 10,000 square meters and features Dior’s endless ready-to-wear, fragrance, leather goods, and accessories lines.

Dior's Paris flagship at 30 Avenue Montaigne courtesy of Kristen Pelou
Dior’s Paris flagship at 30 Avenue Montaigne courtesy of Kristen Pelou
Dior's Paris flagship at 30 Avenue Montaigne courtesy of Kristen Pelou
Dior’s Paris flagship at 30 Avenue Montaigne courtesy of Kristen Pelou

In a press statement to V, Christian Dior Couture Chairman and CEO Pietro Beccari expresses his sentiments about the grand re-opening. “I am extremely pleased and proud to see this extraordinary dream, this outstanding project – which my team and I have carried with all our passion – finally come true. More than a reopening, 30 Montaigne is a total reinvention and a living symbol of our DNA: the birth of a realm like no other in the world, where dreams are given free reign and a new, unprecedented page in the history of Dior, fashion – and Paris – can be written.”

Dior's Paris flagship at 30 Avenue Montaigne courtesy of Kristen Pelou
Dior’s Paris flagship at 30 Avenue Montaigne courtesy of Kristen Pelou
Dior's Paris flagship at 30 Avenue Montaigne courtesy of Kristen Pelou
Dior’s Paris flagship at 30 Avenue Montaigne courtesy of Kristen Pelou

The Flagship boutique also features exclusive creations within, a beauty, fragrance, and well-being alcove, La Galerie Dior archival gallery with narrative scenography by Nathalie Crinière in honor of Christian Dior’s first occupation as a gallery owner, haute couture ateliers, dining areas Le Restaurant Monsieur Dior and La Pâtisserie Dior, and gardens designed by landscapist Peter Wirtz in partnership with architect Peter Marino, and La Suite Dior hotel. It also includes an expansive museum exhibition that embodies the House of Dior’s continued innovation and Christian Dior’s artistry admiration. These creations include compositions by Guy Limone, Jennifer Steinkamp, Johan Creten, Paul Cocksedge, Isa Genzken, Azuma Makoto, Joël Andrianomearisoa, and are available to view now.

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