Dior lifts the curtain on The Circus of Dreams, its latest holiday spectacle. Under the night sky, the House turns its seasonal campaign into a parade of something distinctly alive. Beauty, performance, and imagination all come together to create a world that feels both distant and familiar.

At the center of the fantasy are Dior’s muses Anya Taylor-Joy and Deva Cassel, each playing a distinct role. Taylor-Joy takes center stage as a ringmaster, looking over the chaos and guiding us through it with elegance. In contrast, Cassel embodies mystery playing a fortune teller with a crystal ball in hand. Cassel’s makeup, designed by Peter Philips, Dior’s Creative and Image Director for Makeup, appears royal and otherworldly utilising deep shades of plum and violet.

Around them the night is vibrant and ever moving. Fire-eaters throw flames through the air. Contortionists twist themselves into impossible shapes. Jugglers, dancers, and acrobats move alongside one another like clockwork. Each act reflects the heart of Dior’s precise, theatrical, and surprising creative universe.

As the show unfolds, Dior’s fragrance icons appear one by one. The floral trail of J’adore, the romance of Miss Dior, the energy of Sauvage all share the stage. The brand’s signature skincare and makeup were also showcased in shimmering gold packaging.

In the end, The Circus of Dreams isn’t just a campaign but Dior’s invitation to believe in fantasy and fun again. To indulge in wonder in our everyday lives. It’s a reminder that a little magic still belongs to us during the holidays, if we step inside the tent.