Christian Dior’s storied past within fashion spaces and its classic pieces has caused it to remain much admired. Now expanding to a new brick-and-mortar venture, Dior’s first standalone Fragrance & Beauty Boutique has finally opened in SoHo. Located at 109 Greene Street, near the Dior women’s and men’s ready-to-wear boutiques, the new beauty hub embodies the elegance of the house, while reflecting Dior’s evolving heritage.

With Dior’s first-ever boutique having opened on December 16, 1946 at 30 Avenue Montaigne in Paris, its new SoHo Fragrance & Beauty boutique has taken inspiration from the historic founding location.

When entering the boutique, excited clients will discover a display table housing a curated assortment of excellent skincare, and covetable makeup collections for the season, with a bespoke Haute Parfumerie experience with the La Collection Privée Christian Dior fragrances designed by Perfume Creation Director, Francis Kurkdjian.

Beloved fragrances like Miss Dior, J’adore, and Sauvage will also be on display, as well as the house’s ultimate matte red lipstick, Rouge Premier, will be ready to be scooped as the perfect stocking stuffers for the holiday season that awaits us. Complete with a private area for clients to partake in a suite of bespoke fragrance and makeup services, the Dior style of gifting (including personalization offerings) will be the way of holiday shopping for the months ahead.