Dior is bringing its signature Lip Glow to life with the help of it muses global superstar Jisoo, actress Anya Taylor-Joy, and, for the first time, singer Willow Smith. The new campaign invites us into a modern yet whimsical pink word. This campaign, filmed by Valentin Herfray and photographed by Dan Beleiu, creates an entire world around the Lip Glow, the vibrant visuals and dreamy aesthetic bringing the product  to life, making it an irresistible must-have. Each of these women bring their own  unique perspective to the campaign, showing off the balm’s multiple facets.

Jisoo leads us into a world of delicate tinted bubbles, highlighting the sensorial magic of the lip balm and its  ultra-moisturizing texture that feels as light and comfortable as a second skin. Willow Smith takes a more daring approach, inside the emblematic silver Addict pearl. And Anya Taylor-Joy, shows us the transformative power of Lip Glow’s dynamic shades revealing how the colors seamlessly shift from pink to coral, adding a personalized touch of magic.

The Lip Glow, priced at $42 USD, comes in 21 shades to suit every skin tone and mood. Among the 21, Dior is spotlighting four priority shades, 001 Pink, which is a classic and universally flattering tone, 063 Pink Lilac, a fresh and delicate tone, 078 Icy Blue, a cool, unexpected twist to the collection, and 203 Citrus, a vibrant pop of color best for making a statement.

With its whimsical campaign and impressive shade range, the Dior Addict Lip Glow is set to become the must-have beauty product of 2025. Whether you’re drawn to its moisturizing formula, its transformative shades, or its iconic packaging the product will be available online at Dior.com starting December 15, then at Sephora on the 26th, and at all retailers on January 2nd.