Diptyque Celebrates 50 Years of Fragrance at 112 Mercer

Diptyque Celebrates 50 Years of Fragrance at 112 Mercer

The iconic scent-savvy brand celebrates big in honor it's half-century legacy.

The iconic scent-savvy brand celebrates big in honor it's half-century legacy.

Text: Stella Pak

Diptyque takes us along a walk through the history of their iconic fragrances at 112 Mercer St., launching Tempo and Fleur de Peau to celebrate their 50th anniversary bringing us back to 1968. A cult classic house of fragrance and artistry, the journey takes us to the story of its founders and points of inspiration rooted in travel and nostalgia.

Founded by a fine artist, architect and theater designer, their first boutique in 34, boulevard Saint Germain in the Latin Quarters of Paris was avant-garde for its time. It was a secret universe of exotic collections of fabrics, candles, toys, and scents from around the world. Scent was a form of expression for its founders. Searching through the heart of memories and distilling it into a juice, the spirit of the founders is captured through the story of their first fragrance, L’Eau.

Desmond Knox-Leet, who was the painter of the group, would grind color pigments to make his own paints for his art. Craving to express his ideas and memories into a fragrance, Desmond ground the raw materials of Geranium, Clove and Cinnamon as he would his pigments and sent it off to a perfumer to interpret into a juice. Without the thought process of man or woman in mind, L’Eau was the first gender-free fragrance of its time.

The shop takes a deeper dive into their best selling fragrances Do Son, Philosykos and Tam Daodecoding the illustrations of their iconic packaging. Two small closets play videos of the perfumer and illustrators who talk through the points of inspiration of Tempo and Fleur de Peau. You can smell each raw ingredient independent of its final product through a click and sniff gadget as they tell their story.

As perfume and illustration go hand in hand with Diptyque, they invite you to share your illustrations of travel and time with the hashtag #olfactorylandscape on instagram. Post your illustration for a chance to be selected by the Diptyque creative team who will take your memory and distill them into your very own personal fragrance. In the meantime, if you’re in New York, take a stroll to 112 Mercer St and experience the heritage of Diptyque for yourself through May 19, 2018.

Credits: Images courtesy of Diptyque.

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