According to Christian Dior himself, red is “the color of life.” This spooky season, the house of Dior gives the hue a mysterious twist, by integrating it in a campaign that is as chilling as it is elegant. Bella Hadid does her best impression of a horror film heroine in a series of videos that showcase the shade and its dramatic potential. Bella and her leading man Ludwig Wildsdorff play off each other in a hypnotic daze, both sharing the same striking red pout. The simple look gets elevated by glittering eyelids, jet black eyeliner, velvety skin, and bold blush.

Peter Philips, the Creative and Image Director for Dior Make-up shares that to him, “[l]ike a heartbeat, red means love, red means passion, and red means anger.” Discover the bewitching beauty campaign below.