DITA Eyewear introduces their newest campaign with father-son duo, Luka and Clark Sabbat. The campaign, shot by Alfredo Bosco, introduces Paris as the latest destination for DITA’s flagship store with imagery in and around the iconic Le Marais neighborhood and Hotel Costes.

Paris holds a special significance for Luka Sabbat, as well as DITA, as it is where he spent his early childhood. With Paris as an apt background, the campaign elegantly captures Luka and Clark in DITA’s iconic frames. Luka Sabbat, who gained worldwide acclaim for his career in modeling and acting, wears the EPI-LUXURY 13 sunglasses in his unmistakable individual style. The EPI-LUXURY line transcends the conventions of luxury with a focus on exceptional Japanese craftsmanship and frames beholden to five key tenets to ensure a product ‘above luxury’. Luka’s father, Clark, a renowned designer and proclaimed DITA aficionado, wears the oversized GRAND-APX sunglasses and his signature MASTIC glasses.

“The craftsmanship and savoir-faire behind the glasses is what really drew me to DITA EPILUXURY,” says Luka Sabbat in a statement. “A lot of brands just put logos on things but true luxury should be in the quality of something, and you really feel it when you hold or wear the glasses.”