Iris Law and Amelia Gray front the DKNY Fall 2026 campaign, photographed by Mikael Jansson with creative direction by Trey Laird. Shot across New York, the campaign plays with the idea of two women wearing the same clothes in different ways, including a shared pinstriped minidress and the same animal-print faux-fur coat. Each look takes on a different character depending on who is wearing it.

For both models, the campaign builds on memories of DKNY that began long before their casting. “I think it was, like, the first fashion brand I ever knew about,” Gray tells V. Although she cannot recall her first piece with certainty, she has an idea of what it might have been: “I would say it was maybe, like, a crossbody bag.”

Law’s earliest association with the brand is tied directly to the city. “I remember seeing the billboards in New York, Cara’s campaigns, and just always loving the campaigns,” she tells V. “I was always seeing these big billboards when I was walking around New York and loving that.”

New York has been central to DKNY since the brand was founded in 1989, when Donna Karan built it around the idea of dressing a woman who did not always know where the day would take her. That connection continues in the fall 2026 collection, where a mostly monochromatic palette takes cues from the New York skyline. The collection focuses on tailoring and sportswear, with vests and blazers appearing alongside relaxed trousers, denim, cropped knits, and a vegan-leather bomber. The animal-print coat brings in a stronger downtown influence, while the Rivington Satchel and Bryar Satchel bags appear throughout the campaign, with the Bryar recognizable by its belt and pocket detailing.

The casting brings together two models whose careers have expanded well beyond the runway. British supermodel, actress, and creative force Iris Law continues to move effortlessly between fashion, screen, and the entrepreneurial space. Amelia Gray, meanwhile, has become a fixture on international runways and in major campaigns and editorials, while also appearing on multiple V covers.

The campaign’s focus on two interpretations of the same wardrobe reflects how both women think about individuality. “I think what makes people cool is being yourself, and I know that sounds cliché, but I feel like so many people aren’t themselves,” Gray says. “It’s okay to be weird.” For her, the clearest example is her mother: “The coolest person I know is my mom because she’s really unapologetically herself and really weird.”

Iris sees the same quality in the way people present themselves throughout New York. “I think that what makes someone cool is following what they’re interested in and dressing true to themselves, which I feel is such a thing in New York,” she says. “Last night, when I was sitting out with my friends, every girl who walked past, I was just like, ‘They seem so themselves,’ which is really cool.” Her answer becomes more personal when she names the person who represents that quality most clearly to her: “My best friend Lucy is the coolest person I know. That’s who everyone should know about.”

Both Law and Gray give DKNY different interpretations of the same wardrobe, bringing the brand’s long relationship with New York into a new generation while showing how much a look can change when the person wearing it remains true to herself.