Hailey Bieber fronts DKNY’s Fall 2025 campaign, photographed by Mikael Jansson in a stripped-down warehouse that feels more New York than any postcard skyline. The setting suits the brand. Since Donna Karan launched DKNY in 1989, the label has been built on pace and pragmatism.

The styling hits the brand’s sweet spot with sharp enough to pass in an office, relaxed enough to make it on the subway vibe. A black blazer over denim and loafers keeps the balance between polish and practicality. A varsity jacket jolted with neon lettering gives youth culture a wink without leaning into nostalgia. Oversized plaid tailoring layered against sculptural shapes, a faux fur coat that looks like armor, and a leather bomber you’d keep on repeat.

Photographed by Mikael Jansson

In this lineup, accessories like The Hadlee Bag, Paula Commuter Tote, and Chana ’89 extend DKNY’s utility, while the Yankees cap carrying the DKNY logo makes that logic explicit. It’s presented as an emblem of continuity, a reminder that New York doesn’t cycle through symbols, it sustains the ones that still matter.

Hailey brings the collection into motion as part of the DKNY equation, where relevance comes from keeping the story alive rather than rewriting it. She does this not only as a model but as a businesswoman, entrepreneur, and new mother, someone who embodies the pace and contradictions the brand has always dressed. In that sense she is not only the face of the campaign, but proof of the concept.

Creative Direction by Trey Laird

Photographed by Mikael Jansson