The third collection of Dolly’s Joleans launches this spring, the denim taking a center role in the icon’s career as a country star. The singer’s take on denim comes with western detailing and personal additions. Emma Grede, CEO and Co-Founder of Good American, comments on the collaboration saying, “this third collection reflects what makes Dolly an icon: confidence, individuality, and a fearless approach to personal style.”

“I’ve always believed clothes can hold memories. Denim’s been with me through every chapter of my life. It’s comfortable, it’s confident, and it never goes out of style. With this new Dolly’s Joleans collection, we took a little bit of my past and gave it new life for today. When someone puts these on, I want them to feel bold, beautiful, and completely themselves” says Parton. 

The collection induces a bold attitude, signature to the music legend. The campaign focuses on the authenticity of the leading lady, along with the confidence and fearlessness that makes her so distinct. Add in a little Southern charm and it’s the perfect recipe. Included in the collection are bandana printed tops, various styles of jeans, and a cherry red that’s truly striking. The collection is available online and at select retailers with a range in sizing and price points.