Dove Cameron Comments on a Post-Roe America in “Breakfast” Video
The politically-charged video sees Cameron reconstruct the patriarchy in an eerie commentary on the state of modern society
A crisp, white button down, freshly squeezed orange juice with white toast, and a ritualistic reading of the morning paper. No, this isn’t a scene out of a 1950s sitcom, but rather the opening scenes of Dove Cameron’s newly released video for her latest single “Breakfast.”
Turning the patriarchy on its head, the eerie video sees Cameron take on the persona of an in-charge executive—as her husband cooks and cleans the home—in a world where societal power dynamics and gender norms are entirely reversed.
“I was feeling incredibly disillusioned watching the recent SCOTUS ruling and I couldn’t wrap my head around making a music video at a time when I felt so desolate,” Cameron says in a statement released to V. “With this video, I want to show the disturbing contrast between stylized femininity and masculine power and the gender stereotypes that plague our social commentary.”
Taking on the ego-driven character, Cameron navigates the unsettling world, soundtracked by her signature snappy lyrics and melodies. Overlaid with modern-day headlines of the Supreme Court overturning Roe, the video is a powerful, and at times, uncomfortable reminder of the state of women’s rights and reproductive freedoms in America.
“I want the audience to notice how strange it is to watch the roles be reversed and it was important to highlight how ingrained these roles really are in our nervous systems,” Cameron explains. “Hopefully by re-contextualizing these familiar scenes, this video will encourage people to vote for a world where we leave gender discrimination as a thing of the past and stop bringing the past into the present.”
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