Drake Previews Album and OVO Collab
Drake dropped a new single and announced an upcoming capsule collection with OVO and DSQUARED2.
Drake’s clothing brand October’s Very Own (aka OVO) is joining forces with DSQUARED2 to deliver a fresh capsule collection. On top of OVO’s announcement, Drake dropped a new track ahead of his upcoming album Certified Lover Boy.
OVO’s announcement marks the second collection DSQUARED2 and OVO have collaborated on. DSQUARED2 and OVO’s upcoming line is inspired by modern streetwear and intersects the two brand’s logos. Fans can pre-order the capsule collection beginning August 15th, but the official release won’t launch until September 10th.
News of the branded collaboration comes as Drake dropped a music video for his single Laugh Now Cry Later. The music video was filmed at Nike’s Headquarters alongside a whole host of NBA and NFL players including Odell Beckham Jr., Kevin Durant and Marshawn Lynch.
Drake’s new single is a preview of his upcoming album Certified Lover Boy which is speculated to release later this year. The rapper’s record label, OVO Sound, teased the drop of Laugh Now Cry Later on Twitter Thursday evening. The tweet showed Drake cruising on a jet ski at night. Earlier this year, Drake released his album Dark Lane Demo Tapes and single Tootside Slide.