For its FW26 campaign, Desigual puts forward a central message: “Born to Disobey.” Starring Vivian Wilson, the visual series sees the model sharing her life with a robot named DESI 84, whose programming she continually challenges in a test of its capacity for authenticity. The result is a humorous play on the rigidity of technology and the limits of what a machine can understand.

The LA-based model slips naturally into the role. With a history of political activism and consistent advocacy for the transgender community, Wilson has built an online presence around many of the same values at the heart of Desigual’s campaign.

In a society that demands obedience, the two encourage disruption. The most effective way to resist? In the face of oppression, authenticity, creativity, and humanity become tools with which rebellion is crafted.

For Desigual, that rebellion takes shape through denim and color, guided by the brand’s distinctive maximalism. Floral prints clash in a collage of color, while denim is punctuated with colorful embroidery and silver buttons. Elsewhere, the message becomes explicit: Desigual’s shirt of the season declares “BORN TO DISOBEY” across the front.

The collection maintains a youthful spirit through recurring heart motifs and slouched leather boots. While embracing contemporary trends, Desigual proves its continued relevance within the fashion landscape. At the same time, the brand recognizes the influence that comes with such visibility, using its platform to encourage a spirit of rebellion.