DROMe FW19 Campaign Is Where Opposites Attract

DROMe FW19 Campaign Is Where Opposites Attract

DROMe's Fall Winter 2019 campaign combines two worlds into one.

DROMe's Fall Winter 2019 campaign combines two worlds into one.

Text: Teddy Willson

Marianna Rosati’s FW19 collection for DROMe is all about the balance of opposites: strength and fragility, fearlessness and timidity, escape and reality. The label’s latest campaign rests in that perfect sweet-spot in between.

As creative director and designer, Rosati had a particular personality in mind when she began creating the collection. “The women I was designing needed to have that kind of feel like they’re dreaming,” she said in the DROMe campaign video.  “They’ve got a lot of things going on in their heads, but you don’t necessarily see them straight away.”

This image of the thoughtful yet reserved woman was inspired by Constantine Brancusi’s simplistic and alluring sculptures, the first cutout on Rosati’s mood board.

Model Querelle Jensen was cast to play this enigma in the campaign. Fashion photographer Danielle Neu centered the images, which were captured on film, around Querelle, who moves fluidly in an otherwise untouched vacuum. The intimate and minimalist atmosphere only serves to emphasize the mysterious spell of the modern DROMe woman.

The clothes, like the environment, signal a coming together of opposites. Rosati elected to combine quirky colors of aqua, pink and purple with difficult-to-train materials like leather, which here, has a wrinkly, nylon-like quality to it. At other moments, the collection has a warm color palette, with hints of ivory overlays throughout. Altogether, the line features unexpected shapes that conjure up faint memories of the ’60s and ’80s, all while mastering the naturally imperfect aesthetic.

When derived from the Scandinavian and Norman language families, the label’s namesake has two different meanings: dream and journey, respectively. “This kind of meeting point between journey and the dream was, for me, literally where I was coming from,” Rosati said in a statement. “It’s transforming this feeling into clothing—that is what I try to do every season.”

See highlights of the collection below.

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