DSquared2 Heads West With Bella and Kendall

DSquared2 Heads West With Bella and Kendall

The supermodels don Dolly Parton hair and shack up in a retro motel.

The supermodels don Dolly Parton hair and shack up in a retro motel.

Text: Tess Garcia

Fashion’s latest foray into the Wild West comes in the form of DSquared2’s latest campaign, starring Bella Hadid and Kendall Jenner.

Hadid shared two video clips from the campaign on Instagram earlier this afternoon. Shot by Mert and Marcus, the clips show the girls participating in a variety of Americana-themed activities clad in cow prints and denim. With hair coiffed into spirals that would make Dolly Parton proud, Hadid and Jenner fiddle with rotary phones, gawk at cowboy films on old TV sets, and play cards with a rambunctious group of boys in bolo ties, all within the confines of a retro motel.

"Somewhere off a highway in the mid-West, a duo of bad girl honeys check in to a motel room; their high hair swinging over the collar of their check shirts,” DSquared2 wrote in a press release for the short films. “They call up their guys for an in-room party.”

Though the campaign’s storyline remains unclear, we’re about ready to swing by Duane Reade for a fresh can of hairspray. Check out the short films below!

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