Three decades in the fashion game and they’ve still got it. In celebration of DSquared2’s 30th anniversary, the Canadian-born fashion house debuts “ICONique,” a collaborative musical project that pulls from the DSquared2 vault, resurfacing the label’s one-of-a-kind looks and legendary runways.
Archival clips of the house’s iconic runways flash on screen, practically each frame featuring a new celebrity dripped in DSquared2—Christina Aguilera, Justin Bieber, Beyonce, Rihanna… you name it! Meanwhile, three-time Grammy-nominated artist, Latto chants a melodic, Iconique mantra in the background: “Head to my toes, I’m in DSquared2 too!” she sings.
The exclusive musical track first made its debut during DSquared2’s Milan Fashion Week event in June, where twin founders, Dean and Dan Caten, could be seen partying in a luxurious rave with your favorite models and the scene’s hottest it-girls. The whole project is one big celebratory fashion fancam. Now newly premiering to the public, Latto’s ICONique is the backtrack to a three-decade-long visual journey of Dsquared2.
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