Dsquared2 is the creation of two minds: identical twins Dean and Dan Caten, the namesakes behind the Milan-based fashion house. To celebrate their shared history, the brand presents “Back to the Roots,” a chronology of the brothers’ lives and the journey that shaped Dsquared2. It begins with their childhood, growing up together in a large family, before tracing their entry into fashion and the building of their now-famous brand from the ground up.

The campaign captures that journey—and the closeness that has always distinguished the brothers—through a series of portraits. The photographs look backward while simultaneously turning inward, exploring the relationship and values at the heart of Dsquared2. Rooted in that history, “Back to the Roots” also looks ahead, imagining a future informed by the past.

“We wanted this campaign to reflect who we truly are, which is why we chose deeply personal photographs that genuinely represent us. Dsquared2 would never have existed without the unwavering support we’ve given each other since we were kids. This campaign is our tribute to the past and our promise for the future,” said Dean and Dan Caten.