Since 2019, Dua Lipa has been the face of the YSL ‘Libre’ fragrance franchise as their global brand ambassador. Now, the Grammy award-winner is bringing her trendsetting ways to YSL Beauty and going from fragrance campaign star to makeup ambassador.

As the newly appointed Global Makeup Ambassador, she’s partnering with the brand to push the culture forward through beauty. ‘This feels like a very natural progression in our relationship,’ Lipa states. ‘I’ve been with the brand for five years now. I’ve grown up with the brand.’ As their newest makeup ambassador, Lipa will help promote YSL Loveshine, a new hero franchise focusing solely on the lips. It includes Candy Glaze, a high-shine lipstick franchise; the highly anticipated YSL Loveshine Lip Oil Stick; and additional products that have yet to be announced.

“Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for,” said Stephan Bezy, international general manager of YSL Beauty. 

The lip oils come in many creamy, high-shine, nude shades that everyone can wear. The campaign was shot in Morocco near YSL Beauty Ourika Community Gardens, where the fashion house ethically sources ingredients for many of its beauty products. You can check out Candy Glaze Lip Gloss Stick, which combines hyaluronic acid, Vitamin E, and mango oil for hydration, shine, and nourishment. The new Loveshine Lip Oil Stick launches online on March 15 and will be available in stores by the end of March.