Dua Lipa Fronts Pepe Jeans London SS19 Campaign

Dua Lipa Fronts Pepe Jeans London SS19 Campaign

The British denim brand tapped the native Londoner for their SS19 campaign.

The British denim brand tapped the native Londoner for their SS19 campaign.

Text: Czar Van Gaal

Dua Lipa's plan for world domination is reaching new highs in 2019. The “Electricity” singer has already earned herself two Grammy awards, broken records at the Brit Awards with five nominations, and lent an original song to the tentpole film Alita: Battle Angel. Now, she's channeling her unstoppable strength in a Pepe Jeans campaign shot by David Sims.

As the first musician to be tapped as a global ambassador for Pepe Jeans London, the British-Albanian pop star trades her usual glam attire for a series of rugged SS19 getups. The campaign also marks Sims's return to Pepe Jeans; back in 2008, he shot model Daria Werbowy alongside Ashton Kutcher for the denim brand.

Lipa, with her windswept hair and supermodel chops on full display, may recall the 10-year-old photos of Werbowy, no male counterpart required. But in 2019, pop stars carry their own campaigns. And those are the rules.

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