Dua Lipa Is the Face of YSL Beauté’s Latest Fragrance

The singer joins the ranks of YSL Beauté ambassadors, such as fellow star Zoë Kravitz.

Dua Lipa is bringing her fresh flare to YSL Beauté as the face of their new feminine fragrance, as reports showed this morning.

Since the release of her self-titled album in 2017, Dua Lipa has embodied today’s eccentric youth with an elegant edge. After winning the 2019 Grammy for Best New Artist, Dua Lipa is ready to add a new new to her repertoire. Lipa was described as “the voice of her generation,” by the International General Manager of Yves Saint Laurent Beauté, Stephan Bezy, in a press release. For such reason, she’s now the face of the brand’s newest fragrance.

She has been a fan of the brand for a while, and sweetly described this opportunity as a dream come true in her Instagram announcement. She accompanied the announcement with a sneak peek at the campaign, which was shot by filmmaker/photographer (and Tribeca Film Festival contestant) Nabil. She even got to play a small role in the making of the scent.

Lipa will surly bring some “Electricity” to YSL Beauté this September when the campaign goes public. While the rest of the details regarding the upcoming feminine fragrance are hazy, be sure to see the released image from the campaign below.

Dua Lipa for YSL Beauté
Dua for YSL Beauté
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