YSL Beauty introduces Libre, an alcohol-free evolution of the iconic fragrance, designed to enhance the skin’s natural radiance. Starring global pop sensation and brand ambassador Dua Lipa—the ultimate cool-girl and modern muse—this campaign is a celebration of freedom, confidence, and effortless beauty.

A longtime face of Libre, Dua has fronted several of its unforgettable campaigns, from the original 2019 debut to the sultry Libre Intense and the sun-drenched Libre Eau de Parfum. Each campaign has mirrored a new facet of Dua’s evolving artistry and her unmistakable edge. Whether striding across a Parisian rooftop or bathed in golden light, she’s become the embodiment of the Libre ethos.

Courtesy of YSL Beauty

This highly concentrated citrus-floral fragrance blends zesty Calabrian citrus with signature lavender and Moroccan orange blossom, creating a luminous, long-lasting scent. As YSL Beauty’s first Parfum de Peau, it features innovative oil-in-water technology, providing a fresh, weightless effect that melts into the skin.

The scent is as decadent as the jewel-like bottle that contains it. With a sleek white finish, the design reflects the radiant essence of the fragrance, while the golden YSL logo remains as the centerpiece.

Courtesy of YSL Beauty

In the campaign, Houdini singer embodies the spirit of Libre L’Eau Nue—a fragrance as bold and uncompromising as she is. ‘Our freedom is our highest form of expression, and that’s always worth fighting for,’ she shares.