YSL Beauty introduces Libre, an alcohol-free evolution of the iconic fragrance, designed to enhance the skin’s natural radiance. Starring global pop sensation and brand ambassador Dua Lipa—the ultimate cool-girl and modern muse—this campaign is a celebration of freedom, confidence, and effortless beauty.

This highly concentrated citrus-floral fragrance blends zesty Calabrian citrus with signature lavender and Moroccan orange blossom, creating a luminous, long-lasting scent. As YSL Beauty’s first Parfum de Peau, it features innovative oil-in-water technology, providing a fresh, weightless effect that melts into the skin.

Courtesy of YSL Beauty

The scent is as decadent as the jewel-like bottle that contains it. With a sleek white finish, the design reflects the radiant essence of the fragrance, while the golden YSL logo remains as the centerpiece.

In the campaign, “Houdini” singer embodies the spirit of Libre L’Eau Nue—a fragrance as bold and uncompromising as she is. ‘Our freedom is our highest form of expression, and that’s always worth fighting for,’ she shares.