A breath of fresh masculinity: FENDI unveils its impressive Men’s Spring/Summer 2025 campaign with global icon Ren Meguro. The Japanese actor and Snow Man sensation glides seamlessly into the House Global Menswear Ambassador role, embodying the essence of the House’s redefined yet forward-thinking artistry where heritage meets reinvention. 

The campaign illustrates a story of subdued luxury and standout individualism – paying homage to fashion’s current underbelly of recession style.  The collection, designed by Silvia Venturini Fendi, channels the House’s immortal craftsmanship, arousing sensations of nostalgia intermixed with the breaking of boundaries in contemporary menswear. 

With deep roots in FENDI’s code established in 1990, the House presents a study of soft precision in this Spring/Summer 2025 collection. The dream-like scape of soft blues, powdery hues of sherbert, mist, and buttermilk interplay with deep forest greens and indigos, creating a wardrobe that seamlessly bridges the worlds of sport and ceremony. 

Meguro effortlessly wears FENDI’s signature pieces within the campaign, from Madras-checked suiting to bold knitwear. Another memorable yet recognizable silhouette is a beautifully cut trench coat with unique and eye-catching buttons. You may also find an affinity for the standout textured dress shirts and striped stitched dress pants, which subtly reference the House’s iconic Selleria stitching.

Accessories complete the vision: the Peekabo ISeeU soft bag, now available in a new small size, bears the distinguished FENDI crest, while the baguette Double crossbody introduces a sleek zippered evolution of a usual suspect. Statement jewelry from the FENDI Hexagon collection also appears, adding a muted tinge of modern masculinity to the shoot. 

Meguro’s presence in the campaign signifies a convergence of artistic disciplines. With his highly anticipated film Trillion Game, premiering this February 14th, and Snow Man’s first best album, The Best 2020-2025, paired with his partnership with FENDI, this can be perceived as more than just an endorsement. Instead, it can be viewed as a gap bridged between art forms and a testament to the power of reinvention. 

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