Emilia Pérez actor Edgar Ramírez is the face of the newest That’s So Armani campaign. Started last January, the series has previously featured model-musician Soo Joo, singer and producer Bakar, and singer-songwriter Maisie Peters. 

Photographed by Gorka Postigo, the new campaign centers a curated collection of classic Armani styles. Single and double-breasted jackets, knitted blazers, and a range of coats are among the versatile pieces showcased in the launch. Garments feature the brand’s signature soft tailoring, made possible with fibers such as vicuña, cashmere, and superfine wools.

The collection will be showcased at Dubai Mall until November 16 at a dedicated pop-up. Like previous That’s So Armani campaigns, the launch cultivates a sense of individuality and elegance. Through timeless menswear, Giorgio Armani creates “a style that, by moulding itself to the individual, becomes an expression of uniqueness and individuality beyond gender boundaries,” the brand said in a statement. 

Ramírez is photographed wearing rich color palettes of navy and brown. Curated to resemble a complete wardrobe, the collection ranges from tuxedos to elevated everyday wear. 

That’s So Armani is set to continue with appearances from ballet dancer and actress Francesca Hayward, contemporary artist Rocco Ritchie, and more to be revealed in 2026. The collection is now available to shop online and in-store globally at Giorgio Armani boutiques.