Exploring the GUESS archives, Eli Russel Linnetz takes on a new sense of adventure in the brand’s newest collection.

“The third collection we’ve begun pushing the envelope when it comes to the silhouettes and the fit. We are in constant play between leather and denim,” says Nicolai Marciano, Director of Special Marketing and Brand Partnerships at GUESS.

Injecting a fresh perspective into its American West aesthetic, the campaign seamlessly blends provocation and sensuality, placing denim attire at the forefront of this captivating collection. The campaign images showcase dramatic lighting, well-toned models, and the inclusion of snakes, all thoughtfully integrated to align with the collection’s theme.

“[In the campaign], the female lead is unearthing the past; clothes that had been stored away for a long time now emerge from crates and are now entering the world after being hidden away,” said Russel Linnetz. “GUESS has always been at the forefront of provocative imagery; I like creating powerful images that capture that.”

The full campaign and collection will be available on GUESS.com.