Emma Stone Blossoms in Louis Vuitton's Attrape-Rêves

Emma Stone Blossoms in Louis Vuitton's Attrape-Rêves

Louis Vuitton has unveiled the sweetly floral new scent with the brand's first fragrance film.

Louis Vuitton has unveiled the sweetly floral new scent with the brand's first fragrance film.

Text: AJ Longabaugh

Brand ambassadorship is a tool that sometimes gets overlooked or becomes overshadowed by whichever product one may be fronting. Louis Vuitton makes every exception to the previous statement as they proudly continue their commitment in selecting ambassadors with star power, elegance, and endless charm.

Launching their newest female scent Attrape-Rêves, LV has released their first fragrance film directed by Sam Mendes starring the ever-modern Oscar-winning actress Emma Stone. A versatile tour de force in everything she does, Emma Stone blossoms in the stunning short film embodying the fragrance's confident notes on the beach, in the boardroom, and on a carousel.

Chairman and CEO of Louis Vuitton Michael Burke says, "I am proud to unveil our first fragrance short film starring the incredibly talented Emma Stone. This marks another milestone to the success of our fragrance collection."

Overlaying Beyoncé's romantically poppy XO, the Mendes-glossed campaign's ability to convey sensuality, freedom, and the power of connection is effortless and this ninth scent from Les Parfums Louis Vuitton, unsurprisingly, stands confidently next to its predecessors.

Watch Emma Stone in Louis Vuitton's campaign film for Attrape-Rêves below:

Credits: COVER IMAGE VIA LOUIS VUITTON

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