Equinox Brings Equinox Hotels To 35 Hudson Yards

Equinox presents a new genre of luxury travel.

Equinox has launched their first Equinox Hotel in Hudson Yards, New York, and shared some details with V about the property, which aims to redefine “wealth” as “health.”

“In hospitality, lifestyle hotels have grown up and luxury hotels have gotten younger in their outlook and experience. Now, as health becomes the new wealth, Equinox is uniquely positioned to define an emerging category that is disrupting the entire industry,” said Chris Norton, CEO of Equinox Hotels. “Redefining the concept of luxury as the ultimate in experience, we are uniquely qualified to deliver what this new consumer wants, encompassing world-class service and design with unparalleled fitness offerings.”

The hotel features a restaurant and bar by restaurateur Stephen Starr featuring an 8,000 square-foot outdoor terrace with views over Manhattan and the Hudson River. Guests can expect a food and drink experience that excites, indulges, and restores in equal measure, never restrictive but always thoughtful. Menus have been planned to be ingredient-driven and designed to balance flavor and fuel with equally.


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