Equinox Hotels' New Campaign Features Naomi Campbell

Equinox Hotels' New Campaign Features Naomi Campbell

The fitness company is announcing their new hotel with a video directed by Nick Knight.

The fitness company is announcing their new hotel with a video directed by Nick Knight.

Text: Zoe Elefterin

Equinox, the luxury American fitness company, is gearing up for their latest venture, the Equinox Hotel in the Hudson Yards. They’ve just announced their campaign, a video starring the most coveted talent in the industry, Naomi Campbell. Directed by Nick Knight’s SHOWstudio, the big names involved in the campaign could only allude to the five-star extravagance that this new hotel is going to serve.

The video, entitled For Those Who Want it All, shows Campbell engaging in a variety of actions, all divided up into three parts. Part 1, Move, shows her boxing and stretching in a trippy, mirrored room. Part 2, Nutrition, gets sensual with some shiny lip gloss and juicy cherries, and, Part 3, Dream, has Campbell in an ethereal, floating dress, captured in slow motion. Everything is shiny, luxe, and futuristic.

Campbell told Vogue, “I’ve been a longtime admirer of Equinox and how they have set up their brand as a lifestyle with immense attention to detail. This is something I can certainly identify with and was proud to be a part of. Hotels are an obvious extension of this brand.”

The perfect place for the guest who works, plays, and travels at the highest caliber; check out Equinox’s new campaign film below and stay updated with the latest news at www.Equinox-Hotels.com.

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