Erdem Delivers A Mystical Collection In Hollywood, Courtesy of H&M

Erdem Delivers A Mystical Collection In Hollywood, Courtesy of H&M

Erdem Delivers A Mystical Collection In Hollywood, Courtesy of H&M

Erdem delivers a delightful collection packed with ornate florals.

Erdem delivers a delightful collection packed with ornate florals.

Text: Sadie Bell

The highly-anticipated collaboration between elegant British designer Erdem and H&M has been blossoming since it was announced in July, and now the collection is finally here in full bloom.

Erdem x H&M was unveiled at a fluorescent runway show and event in L.A. on Wednesday, Oct. 19 ahead of the line's release in stores next month on Nov. 9. Guests, including the the likes of Kirsten Dunst, Zendaya, Alexa Chung, and many others got the first look at a garden-party-esque showcase of the latest H&M high-end collaborative effort featuring over 100 pieces, each carrying the regal Britishness of Erdem and many a floral prints.

A great deal of the forthcoming line features what has become Erdem's signature - floral threads - in an array of small and large scale prints adorned on both men's and women's suits, dresses, and floor-length skirts. In conjunction with the graceful flora prints is the use of lace and ruffles on both men's and women's wear, making for formal looks that exude a sense of femininity, while also bringing a Victorian aesthetic to the forefront of this spellbinding collection.

If you are already yearning for the freshness of spring as winter approaches, Erdem x H&M is most definitely the upcoming collection for you. See the collection in full below before making your trip to H&M on Nov. 9.

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