Feeling nostalgic? Well, now you can dress like it, too. ESPRIT’s summer 2023 campaign is modern, playful, and the beginning of the iconic lifestyle brand’s refresh. Available April 27th on ESPRIT.us and this Spring in global ESPRIT locations, now is the time to invest in clothes that guarantee a serendipitous summer.

Shot by Richard Phibbs, the latest campaign from ESPRIT features picturesque Miami beaches, sun-kissed models, and all-around good vibes. The carefree aesthetic is a visual manifestation of ESPRIT’s anticipated rebrand. Once beloved in the 80s for its flamboyant palette and totally rad designs, ESPRIT is determined to reinvent itself for a whole new generation. In becoming “the ultimate icon for the post-icon age,” this lifestyle brand is making its mark on summer fashion.

Paying homage to the brand’s vibrant heritage while appealing to a new audience, this campaign celebrates both togetherness and nostalgia. The women’s line features “warm-weather fabrics” such as linen, seersucker, and tencel- all aimed at supplying the wearer with that illustrious on-holiday feeling. Easy-to-wear jumpsuits, dresses, and statement separates dominate this portion of the collection.

The men’s collection is where fun meets sophistication. Designed to possess a weightless feel and move with the body, the men’s collection consists of striped tees, button-up shirts, denim shorts, linen-blend suiting, and statement trousers. The focus on stripes in this collection is no accident. Inspired by a sophisticated “jet-set look,” ESPRIT wants you to enhance your closet with both exciting and timeless pieces.

Spruce up your wardrobe with these fresh takes on nostalgic summer fashions. Your upcoming summer plans will thank you for it.