Estee Lauder has joined beauty contemporaries LVMH and L’Oreal in the production of hand sanitizer as COVID-19 continues to threaten global supply. Women’s Wear Daily reports the company will pivot its production facilities in Melville, NY to manufacture sanitizer and will prioritize the necessity of healthcare professionals and others who are most at risk. News spread fast via Instagram yesterday morning, shedding light to employee volunteers whose courageousness will allow the ambition of Estee Lauder Companies to come to fruition; they will be compensated for their brave efforts. While this is ELC’s first shift in production since the Coronavirus outbreak, the conglomerate has had a hand in combat for some time. Estee Lauder Companies joined many of its philanthropic peers in subsidizing The NYC COVID-19 Response & Impact Fund, a $75 million endowment under the umbrella of the New York Community Trust. Likewise, ELC supported Doctors Without Borders benefiting the organization a $2 million grant, and awarding over $800,000 to relief efforts in China to be allotted among the Shanghai Charity Foundation, the Red Cross Society of China, and Give2Asia; the China Women’s Development Foundation was endowed $1.4million of in-kind donations to aid front-line medical professionals. “Our people are our priority,” said ELC in a statement on Instagram. “Let’s continue to take care of ourselves, and each other.” Given the current climate of our world, there seems no better thing to do.