Etro Unveils New Fragrance White Magnolia

Etro Unveils New Fragrance White Magnolia

Order Now

Etro Unveils New Fragrance White Magnolia

Walk into summer with this unique scent

Walk into summer with this unique scent

Text: Xinrou Shu

ETRO is known for its paisley pattern on clothes. Now, the brand transfers its iconic pattern to the new unisex Eau de Parfum White Magnolia: the perfume is packaged in a 100ml flacon decorated with the Paisley motif embossed on the bottle’s glass transparency and gold-finished cap. Lined with ETRO's archive fabrics, the luxurious and exclusive package box is not only a match for the perfume but also a collector’s item for jewelry storage.

A hymn to the beauty and wonder of nature, this season, immerse yourself in the freshness of the magnolia petals. Tradition and innovation come together in a sophisticated and attractive floral musk composition, an unprecedented flowering of petals enhanced by a harmonious combination of pure and modern ingredients.  Calabrian bergamot evokes the Mediterranean's atmosphere with the sparkling vivacity of freshly picked citrus fruits, complimented by the amber elegance of cedarwood. At the heart of the fragrance, the fresh floral accord of magnolia interlaces with the luminous transparency of hellebore. White woods give brilliance and sensuality to the structure while the creaminess of musk releases a sweet and deep caress in the air.

Created in collaboration with maître parfumeur Olivier Cresp (Firmenich), the new Eau de Parfum celebrates springtime by unveiling a precious balance between natural raw materials extracted in full respect for the environment and man, and refined molecules derived from the most advanced scientific research.

The new ETRO Eau de Parfum is now available on etro.com, at ETRO boutiques, selected department stores, and specialized perfumeries.

UP NEXT

NAKED Cashmere x Dr. Barbara Sturm Collab Is A Minimalist Dream Come True
*Adds to bag.*