Remaining committed to leveraging its rich heritage to build a better present and future, leading menswear label Zegna has announced its evocative partnership with renowned football (American soccer) brand, Real Madrid. Initiated for launch during the first away Champions League game of the 2022/2023 season, the soccer and basketball first squads, whenever the occasion calls for it, will be clothed head to toe in exclusive Zegna outfits. 

Through shared values and a strong will to surpass limits in order to have a positive impact on society link these two storied organizations. Excellence with an ethical stance naturally attracted Zegna and Real Madrid to one another, bonding their intentions together into a unique whole. What will be created through this partnership is not a service, but rather a dialogue aiming to champion style as it changes the formal attire towards one centered on luxury leisurewear designed for the modern man.

With histories that began in the early years of the twentieth century, Zegna and Real Madrid are set apart and above. Real Madrid was founded in 1902, with Zegna beginning its operations in 1910. Over time, both Zegna and Real Madrid achieved their own form of championships. For Zegna it has come within the textile and luxury menswear industries, and for Real Madrid, it has come on the pitch. However, both enterprises mirror each others have core values and surround themselves with the idea that excellence stems from hard work, giving back to society is mandatory, and the will to turn history into a form of fuel is to keep conquering new grounds. 

Zegna recently unveiled its new and dynamic signifier and logo that will be further amplified via the partnership with Real Madrid. The signifier is based on a double-stripe graphic that pays tribute to a road known as 232 that originates in the mountains and crosses through Oasi Zegna – the free-access natural territory extending 100-square kilometers in Northern Italy that was created as a result of the founder’s early commitments to sustainability.  

The partnership will be officially celebrated in Madrid on September 30th with an exclusive event where the Zegna luxury wardrobe will be unveiled. Inspired by the partnership, specific made-to-measure collection items that blend the two brands’ heritages as well as Zegna’s contemporary aesthetic and its focus on luxury craftsmanship, will be available in selected Zegna boutiques globally.