A holiday is never complete without a little Coach—and Rockefeller Center feels the exact same way! To kick off the first winter activation from the newly unveiled, multi-year partnership with the New York City landmark, heritage house Coach debuted the Après Skate and Coach Holiday Truck installation. Capturing all the holiday magic in one venue, combining the cozy and chic aesthetic of fashion label and the glam of the famed Manhattan institution, Après Skate serves as this season’s hottest dining experience—complete with eight customized chalets that include hot drinks and sweet treats from the Rockefeller’s restaurant partner. To further the excitement and thrill of the gift-giving season, Coach set a convenient holiday truck, where pieces from the holiday and ski collections will be available for purchase, including customization with monogramming.

To welcome the new installation, Coach invited a few friends and family to enjoy an intimate Coach TV screening, private ice-skating session, and cocktail party to be the first to experience the new activation.

Check out some snippets from Cooper Sebastian of the event below + see who made an appearance: