If there’s a way to do New York Fashion Week right, Jacob Rott certainly knows it. From afterparties to awards, the social media star experienced it all (Yes, even getting stuck in that infamous New York traffic). Passing his Polaroid off to VMAN, Jacob shares the coveted week from his eyes—a visual diary covering all things glam and city-chic. Keep reading for a peak into his life at this year’s NYFW.

Up in the Air

“From London to New York, an 8-hour flight never looked so comfy.”

Caffeinated, Dressed, and Ready to Go

“Starting the day the most classic way,” he shares. “So thankful that Mytheresa is taking care of my closet.”

Tommy Fitting

“A quick shoot for Tommy Hilfiger wearing their new Factory collection.”

Fashion Week Traffic

It’s no secret a taxi ride through the city is bound to hit some lengthy red lights. “At least the Times Square views make it worth it,” Jacob says.

Hi, Heidi

“The charm of Fashion Week is about reunions, making new friends, and meeting creative people.” Standing next to Heidi Klum at the Fashion Media Awards, VMAN can’t argue that!

Lunch Break Between Shows

“Not always glamorous, but it’s quick and easy.”

Street Looks and City Strolls

Making time for a between-show wander through the New York City streets. Jacob’s go-to outfit? Balenciaga.

Backstage to Front Row

“Facing Julia Fox, Alton Mason, and Winnie Harlow on the Tommy Hilfiger runway.”

After Tommy

“The return of Tommy Hilfiger to the NYFW after 3 years was wet, amazing, and surprising. Gotham city became reality.”

End with a Bang

“Partying with Madonna at the Laquan Smith Afterparty Work. Work hard, Play hard.”

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