Christian Cowan is set to unveil his Fall/Winter 2025 collection during New York Fashion Week on February 7th, but ahead of its official debut, the designer has partnered with Julia Fox and photographer Oli Kearon to offer V an exclusive first look. The campaign, a striking fusion of color, texture, and whimsy, serves as both a bold artistic statement and a deeply personal tribute.

This season, Cowan takes an unorthodox approach, eschewing commercial appeal in favor of unfiltered creativity. The collection is dedicated to his late former business partner, a muse whose vibrant spirit continues to inspire his work. In her honor, the designs embrace an uninhibited, almost childlike sense of experimentation, channeling the raw joy of dressing up with no rules or restrictions.

True to this vision, the Fall/Winter 2025 collection is a feast of playful eccentricity. Polka dots, exaggerated puff sleeves, and unexpected details—such as elements inspired by chewing gum—make each look a celebration of individuality. Corseted backs add a structured contrast to the otherwise exuberant silhouettes, reinforcing Cowan’s signature mix of drama and precision. A shoe collaboration with DSW is a gorgeous added touch.

Fox, known for her fearless personal style, is the perfect muse for this avant-garde collection. In the campaign images, she embodies the collection’s essence: expressive, dynamic, and completely unbound by convention. Shot by Kearon, the visuals capture the interplay between high fashion and uninhibited self-expression, reinforcing Cowan’s commitment to pushing creative boundaries.