What do you do when your brand is hitting its 20th anniversary? If you’re Sam Edelman, you launch a campaign with one of the world’s most famous faces. Reality TV star and makeup business mogul Kylie Jenner stars as the new face of the lifestyle and footwear brand’s Spring/Summer 2024 collection.

About the new campaign, Jenner says: “This campaign epitomized that fashion is more than just something to wear, it is a source of power. I loved the way each pair fit me flawlessly and instilled a sense of confidence and beauty. I’m honored to be an ambassador for the Sam Edelman brand, especially during their 20th anniversary which celebrates remarkable craftsmanship and a commitment to champion the power of people through footwear.”

Check out exclusive BTS images from the new campaign, below.

Discover the full collection of Sam Edelman’s newest offerings here.