Experience Dior’s New L’Or de Vie Lotion Made With French Château d'Yquem Grapes

Experience Dior’s New L’Or de Vie Lotion Made With French Château d'Yquem Grapes

Experience Dior’s New L’Or de Vie Lotion Made With French Château d'Yquem Grapes

L’Or de Vie launched two new formulations which are available online starting today

L’Or de Vie launched two new formulations which are available online starting today

Text: Ashley Simpson

Green caviar algae, black diamond truffles, bee venom—these are just a few of the rare and unorthodox ingredients in today’s luxury skincare products. The most luxurious of all though might be Dior’s new L’Or de Vie releases, formulated at the vineyard Château d'Yquem in Bordeaux after 30-plus years of studying potential age defying properties in the vines.

The products include carefully extracted ingredients from the famed vineyards vines and grapes—Château d'Yquem is over 400 years old with a rather epic history linking to George Washington and Thomas Jefferson—, including a super concentration of Yquem sap, a crazy anti-aging ‘elixir’ with superior anti-oxidation properties.

L’Or de Vie launches two new formulations today: La Crème ($495 at Dior.com) and La Cure –Vintage 2019 ($2,600 at Dior.com). What makes the releases so special and worth the impressive price?

Matthieu Salvaing for Parfums Christian Dior

“What we have demonstrated first on the sap that we have studied for a very long time now [is that] not only does it have one of the most interesting and powerful anti-oxidant properties on the market, we have shown that we have potentials of anti-oxidation that are measured that are higher than what can be obtained with vitamin C or this kind of ingredients,” explained Edouard Mauvais-Jarvis, the Scientific Communication Director for Dior. “So, it’s really extremely efficient and also it’s a long-term action.

“But the most interesting part is that we have shown that these elements that are contained in the sap are able to regulate a very important pathway in terms of aging” Mauvais-Jarvis continued. “There’s a transcription factor that is called msrB that is something that is produced along your life. It attaches to the DNA and changes the way the DNA expresses itself. The more you have an msrB attached to the DNA, the more the cell tends to express itself as an old one. It means along the years you have the same young cells that are told to behave like old ones, just by changing the way, by filtering the expression of the DNA. What we are able to do, we have shown that the ingredients are interfering with this, changing it, and by reducing it we are able to make the cells deaf to the messages that tell them to behave like aged. You know between every single aged cell there’s a young cell that’s forgotten that its young. We can teach them to be young again.”

Matthieu Salvaing for Parfums Christian Dior

Whether 25 or 70, La Crème and La Cure are here to boost cell resistance and increase cell longevity. It’s the ultimate in at home luxury skincare (extra desirable as we’re all doing it ourselves these days).

As for the vineyard, “It’s a magic wine,” said Pierre Lurton, Château d'Yquem’s Director. “It’s a golden gold wine Château d'Yquem and its very unique because also you have the fantastic symbiosis between the people who work in Château d'Yquem and the terroir and also the people take a lot of risks. You play with the climate, you play with the weather, and you play with the risk. And if have not a good appointment with the weather, you don’t make the wine—like in 2012 you have no Château d'Yquem. In ‘64, you have no Château d'Yquem. It’s unique, it’s very iconic, and I think it’s the best place to stay and visit two or three days, good food and wine, good life.”

It’s not hard to imagine the mist-filled vineyard and 17th-century Château when you pick up La Cure or sip their new vintage. “I think Château d'Yquem is extremely interesting and we started this story almost 14 or 15 years ago and since then we have started exploring and we still have things to explore,” said Mauvais-Jarvis. “I’m not going to reveal anything, but we still have parts of the vine that we need to explore that could be interesting for us.”

Credits: Cover photo courtesy of Matthieu Salvaing for Parfums Christian Dior

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