Falling for Kate Spade’s First-Ever Virtual Experience

Falling for Kate Spade’s First-Ever Virtual Experience

Falling for Kate Spade’s First-Ever Virtual Experience

Kate Spade joins the metaverse with their Fall '22 collection

Kate Spade joins the metaverse with their Fall '22 collection

Text: Ashley Luna

This week Kate Spade introduces their Fall 2022 collection of classic silhouettes done in bright, bold patterns inspired by the different boroughs of New York City with the expected dash of whimsy the brand is known and loved for. The fall campaign exudes cozy-creative chic, featuring faux-fur headbands and cross-stitch inspired pumps in eye-catching leopard print and florals.

Kate Spade Fall 2022

Pulling from both trendy and classic, the collection features a leopard print bucket hat and jewel tone lounging slippers that call the mind the luxurious and glamorous New York of old with an eye-catching modern twist. This season’s milestone for the brand is the release of Kate Spade’s first ever virtual interactive experience giving fans the opportunity to visit a classic New York City townhouse styled by the brand, immersing viewers in the Kate Spade lifestyle from the comfort of their homes.

It is the brand’s debut into the metaverse but still follows the traditional aesthetic of past Kate Spade’s pop-up experiences. The new virtual experience is clad from virtual floor to ceiling in this season's patterns, from whimsically painted rose wallpaper to bold jewel toned polka dots.

 The brand has encouraged admirers in the past to hashtag their in-person experiences at Kate Spade’s pop-ups on Instagram and Ticktock i and even released a filter for their recent summer Cabana pop-up experience. The brand’s new virtual experience gives a larger number of Kate Spade lovers the opportunity to participate in a more intimate way without attending their in person experiences, extending the brand's interactive reach with their fan base.

The virtual experience also unlocks fresh fall finds for its fashion loving participants to purchase, mimicking the feeling of exclusivity one feels snagging a event-only item from Kate Spade pop up events. How Kate Spade’s virtual debut will compare to the brand’s over the top in person insta-worthy promotions is yet to be seen and may set the tone the brand’s future as a digital retailer in a competitive virtual fashion world. 



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