“L’Amour began as something different,” Jacquemus writes on Instagram. “I imagined people gathered together celebrating love. Alexander Ekman’s choreography of wheat tossed passionately through the air. Emir Kursturica’s film, Time of the Gypsies with its enchanting realism. These scenes of ceremony, large and small. But what’s so beautiful about L’Amour is how it can endure—sometimes even grow stronger—in the absence of people being together.”

Certainly, the last few months have been a testament to that strength, and of the triomphe de l’amour. Jacquemus is, first and foremost, grounded in a practice of “love and common sense”, lending itself to the current moment. In an era of distancing and isolation, the label looks to foster connections to others, and to reveal itself in intimate, heartfelt collections. 

The romanticism similarly manifested itself within the location, as the show appeared in the fields of Val-d’Oise—a quaint village outside of Paris. The clothing seemed to embody the rustic appeal: there were strawberry punnet bags, Le Chiquito earrings, and even bridal wear, meant to appear effervescent and effortless. 

“For me, the runway can’t be a video,” Simon Porte Jacquemus told Vogue, “It’s at the heart of what we do; it’s not superficial. It’s important to all of us to continue, just like a restaurant that reopens. It’s like a movie of a summer day. It’s our life.”

Look through L’Amour below, with images taken by Écoute Chérie.

(1/10) Image by Écoute Chérie

(2/10) Image by Écoute Chérie

(3/10) Image by Écoute Chérie

(4/10) Écoute Chérie

(5/10) Image by Écoute Chérie

(6/10) Image by Écoute Chérie

(7/10) Image by Écoute Chérie

(8/10) Image by Écoute Chérie

(9/10) Image by Écoute Chérie

(10/10) Image by Écoute Chérie