Farfetch Launches Its own Fashion Brand, “There Was One”

Farfetch Launches Its own Fashion Brand, “There Was One”

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Farfetch Launches Its own Fashion Brand, “There Was One”

Farfetch, the international luxury fashion retail platform offering a worldwide visibility to brands and designers, unveils its first private label.

Farfetch, the international luxury fashion retail platform offering a worldwide visibility to brands and designers, unveils its first private label.

Text: Noelann Bourgade

“Positively conscious” and “transcends hype”, the womenswear line is proposing a variety of high-sleek garments and essentials. The in-house brand created a line of elevated basics in collaboration with the New Guards Group. There Was One, leans towards sustainability and longevity to give their customers what they need.

Certified materials and recyclable products constitute the collection and gives an honest response to the “Planet Conscious” collection. From the packaging to the clothes themselves, everything is minimalist, compostable and are launched in limited drops to reduce overproduction.

“With its launch, we wanted to combine the best of the digital world with the freedom and joy of real women’s style – their opinions, their memories, the confidence and pleasure they get from clothes – through candid conversation and portraiture,” Penny Martin, the campaign’s Creative Director.

Editors, artists, curators and musicians are invited to be part of the collection to share their cultural identities and delivers a responsible and eco-friendly approach. Penny Martin, Karen Binns, Ellie Grace Cumming and Emilie Kareh are inspiring the campaign developed with Farfetch.

“There Was One is exactly what so many people are looking for now – enduring fashion that will be in their closets for years to come. This collection was born out of the customer-first approach of Farfetch coupled with the strong fashion credentials of NGG” said Holli Rogers, Chief Brand Officer of Farfetch.

The collection is launching today, October 20th, exclusively on the Farfetch website.

Credits: Images Courtesy of Farfetch

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