In the world of fashion collaborations, the partnership between FARM Rio and Adidas stands as a testament to creativity and longevity. With the release of their FW23 collection, the two brands have once again come together to deliver a fresh take on fashion inspired by movement and new beginnings.

The journey of FARM Rio began in 1997 at a marketplace in Rio de Janeiro. What started as a small booth at the local independent fashion market, Babilonia Feira Hype, has now blossomed into one of Brazil’s most beloved lifestyle brands. FARM Rio takes inspiration from Brazil’s eclectic culture, vivid colors, and the breathtaking elements of nature found in Rio, infusing joy into every collection.

Since 2014, FARM Rio and Adidas have been uniting the vibrant essence of Brazilian culture with the urban energy of Adidas. As they approach their 10-year milestone, this collaboration has become the first and longest-standing partnership between Adidas and a Brazilian-born brand.

The fall/winter 2023 lineup revolves around the idea of embracing fresh starts, presenting a diverse array of styles, vibrant color palettes, and distinctive patterns, all designed to ignite a feeling of rejuvenation. Rooted in the concept of movement, this collection showcases dance-infused silhouettes, graceful windbreakers, and puffer jackets embellished with one-of-a-kind graphics. 

One standout feature of this collaboration is the exclusive FARM Rio x Adidas flower logo that appears throughout the collection. This motif is more than just an aesthetic choice; it symbolizes light and love, a vivid reflection of the brands’ shared vision and values.

The FARM Rio x Adidas FW23 Drop is now available for purchase online at FARM Rio’s website.