Bridging the gap between the physical world and the digital, self-proclaimed “phygital” luxe fashion label, CULT&RAIN emerges from deep within Web3 to declare their latest immersive metaverse experience, CULTR WORLD. On July 27th, to expand on the idea of a fully interactive experience and metaverse shopping, CULT&RAIN will host CULTR WORLD at London’s The Outernet. Through the emergence of the physical and digital landscape, the event will be cast in person, which will be its own metaverse experience with distinctive virtual designs. The occasion will also feature an additional live stream for virtual attendees.

Welcome to CULTR WORLD, our vision of a #metaverse that represents the elegance of luxury #fashion and the spectrum of #culture, creating a virtual social shopping experience built by our frens at @SwivelMeta. ?⚒️? pic.twitter.com/kSKtnHjilC

— CULT & RAIN (@cultandrain) July 11, 2022

CULT&RAIN has designed four avatars to survey CULTR WORLD, where each avatar will have a digital collection of luxury sneakers and varsity jackets. Attendees are encouraged to socialize and shop, promoting the ultimate virtual social shopping experience.

Expanding beyond the event, the 2nd concurrent phase of CULTR WORLD will observe the rollout of CULTR GAMES, a gaming platform where users can win NFTs, access events, and more. Including a CULTR PAD, where users will be able to design their own digital homes showcasing NFTS and digital fashion collections.