Faux Real
With an emphasis on ethics, fashion houses are rethinking the classic fur coat as imitation becomes the highest form of flattery
With an emphasis on ethics, fashion houses are rethinking the classic fur coat as imitation becomes the highest form of flattery
This story appears in the pages of V138: The Sound of V issue—now available for purchase!
What happens when fashion's most inherently controversial yet widely acclaimed staple piece, the fur coat, encounters a contemporary agenda? A conversation. Born during an era of unethical aesthetics and raging prominence, fashion's most voluptuous outerwear essential now enters an evolution into avant-garde progressiveness and revised morals. Staged in an energy of principled yet uncomprising reconceptualization, winter's polymath piece applies its metamorphic ability to welcome a modern vision, faux fur. Draped in the creative conclusion of some of fashion's most archetypal houses - Gucci, Saint Laurent, Balmain, Bottega Veneta, Versace, and Burberry - model muse Akon Changkou summons an evolution of perspective. Radical and captivating, the editorial features an extraordinary reconstruction of an otherwise notable fashion symbol, gesturing to an honest diffusion of immoral and improper tradition.
