Legendary mother-daughter duo, Kate and Lila Moss bring their supermodel status to FENDI’s latest ‘Peekaboo’ campaign. Already having a rich history with the Italian fashion house, from modeling and wearing the label countless times, the campaign serves as another step in their evolving relationship with the label. The pair shows us serious and playful in the campaign images and video, shot by Craig McDean, as they prove that their striking pouts stay in the family.

The campaign, styled by Melanie Ward, features the iconic Peekaboo bag which has been a fashion staple for over 15 years. Born in 2008, the handbag features top-of-the-line construction with a playful design to bring some fun and whimsy to any luxury lover’s closet. The timeless nature of the bag lends itself to be passed on to future generations in line with FENDI’s strong family values. “The Peekaboo wearer is a multifaceted person,” says Silvia Venturini Fendi in a statement. “They have hidden talents, they choose what they reveal about themselves, and when.”