As the centenary of FENDI draws near, the Roman maison reveals a more intimate piece of its identity with a complete collection of fragrances that embody the unique family culture of the brand. Consisting of seven exclusive scents, each is inspired by a different member of the Fendi family. 

Courtesy of FENDI

The story of FENDI dates back to 1925 when Adele Casagrande and her husband Edoardo Fendi opened a fur and leather goods workshop in Rome. Over the decades, the brand has grown extensively, passing from generation to generation and led by a majority of women. 

“The fragrance collection tells the story of FENDI from another point of view. It expresses the essence of the Maison in a different way, by telling its story in a different language. Today, at FENDI, we can readily say that we have explored and used all the senses.“

—Silvia Venturini Fendi

The fragrances in this new collection are crafted by renowned perfumers Quentin Bisch, Fanny Bal, and Anne Flipo, with close involvement from FENDI’s artistic directors including Kim Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi. This collaboration has resulted in a series of exclusivity, while the refillable bottles, designed with elements reminiscent of Roman architecture, reflect FENDI’s design DNA, featuring brass details and caps signed with the iconic logo.

Courtesy of FENDI

Below, discover a full breakdown of the FENDI fragrance collection which features seven distinct scents

Prima Terra: Kim Jones

Courtesy of FENDI

Created by perfumer Quentin Bisch, this scent reflects Jones’ childhood in Africa, blending tangerine from Calabria and Sicily, rosemary from Tunisia and Morocco, and oak moss to capture the essence of the African savannah.

Perché No: Silvia Venturini Fendi

Courtesy of FENDI

Also crafted by Bisch, this scent represents Silvia’s philosophy of simplicity and warmth, combining pink pepper from Brazil, incense, and sandalwood, inspired by a white sheet drying in the sun at the family’s Roman countryside home.

Sempre Mio: Delfina Delettrez Fendi

Courtesy of FENDI

Another of Bisch’s creations, Sempre Mio symbolizes Delfina’s attachment to roots and personal identity with notes of Calabrian bergamot, cedarwood, and Moroccan orange blossom.

Ciao Amore: Leonetta Luciano Fendi

Crafted by perfumer Fanny Bal, Ciao Amore evokes Mediterranean youthfulness with fig, Tunisian orange blossom, and tonka bean absolute, capturing Leonetta’s vibrant and comforting summer memories on the island of Ponza.

Dolce Bacio: Anna Fendi

Courtesy of FENDI

Created by Anne Flipo, Dolce Bacio reflects Anna Fendi’s maternal love and sophistication, blending apricot, Indonesian patchouli, and Turkish Damascene rose, inspired by a mother’s kiss and the lush blooms of the Roseto di Roma.

Casa Grande: Adele Casagrande Fendi

Courtesy of FENDI

Crafted by Bisch, Casa Grande honors the Fendi matriarch, Adele Casagrande Fendi, with notes of Somali myrrh, amber, cherry, leather, vanilla, and tonka bean, reflecting the warmth and complexity of the Maison’s origins.

La Baguette: Tazio and Dardo Vascellari Deletrrez Fendi

Courtesy of FENDI

Another creation by Flipo, inspired by the iconic Baguette bag and the innocence of childhood, the scent combines French iris, Madagascar vanilla, and leather, symbolizing family bonds with floral, powdery, and velvety notes.

The fragrances will be exclusively available beginning June 20th, 2024 in FENDI boutiques and at

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