Fendi’s Spring/Summer 2025 womenswear collection seeks to transport consumers to the 1920s — a time of intricate embroidery, iconic literature, and the start of Fendi’s journey as a fashion house. 

“The foundations of how women dress today and, in many ways, how we think are in the 1920s. It’s about modernity in style and attitude,” says Kim Jones, Artistic Director of Couture and Womenswear.

Suede and leather collections are typical Fendi, but the Fendi muses are also styled in more romantic dresses featuring flapper-like fringe along the hem.

“There’s modernism in dress, design, decoration and thought,” Jones said. “We approached the collection with these things in mind, as an amalgam of epochs, moods and techniques – then and now.”

The collection is a bridge between Fendi’s two worlds of ready-to-wear and couture, showing the fashion house’s acute awareness for the needs of the modern woman. Each item exhibits movement and lightness while maintaining Fendi’s signature glamor.

The accessories additionally play off the 1920s theme of the collection. A sage bag features art deco-like detailing, and the Mamma Baguette has been resized to be taller and wider from its original model. Classic Fendi leatherwork on a masculine boot made in collaboration with Red Wing gives the collection an additional 21st-century edge. Fendi has been working with Red Wing and using their Moc boot structure since 1952. 

Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, identifies quality as a key motif associated with Adele Fendi, founder of the house and Silvia’s grandmother.

“Quality is the number one point besides the beauty of design,” she said. “I am always thinking about the connection between fashion and time – I think quality is the defining feature. It is the timeless testament to what has been achieved in our hundred-year history.”